Valencia City for Running is presented to the hoteliers as an attraction for the city for 365 days a year
Valencia City for Running, an initiative promoted by the Fundación Trinidad Alfonso, met the Valencian hotel sector in order to present the project of the 365 days a year event. This is an opportunity for Valencian entrepreneurs to attract a kind of tourist, national and international, who comes to our city to practise sport attracted by the benefits of it: the weather, orographic characteristics and long-distance races throughout the year, and who at the same time needs a kind of special attention.
On the first session, held on Wednesday, March 26, in the press room of the sports and cultural complex La Petxina, were present all the organisms who participate in the Valencia City for Running project, Fundación Trinidad Alfonso, Turismo Valencia, SD Correcaminos, Viajes Transvía and Fundación Deportiva Municipal.
In addition to Valencia City for Running project, it was also shown to Valencian hoteliers the platform from which they may join the project. A technological platform which will bring together all the hotels that wish to join the project, giving them a quality seal ´Valencia City for Running´. This emblem will recognise the hotel as a specialist center for runners who will take care of their special needs during the days of the race. Similarly, these hotels will be promoted in international exhibitions in which Valencia City for Running is present, in addition to their presence on its website where bookings can be made.
A good example of the sustainability of this 365 days a year city model is in the economic data collected at Trinidad Alfonso Valencia Marathon. Thus, according to reports by the IVIE since 2011, the economic impact of Valencia Marathon has a significant return and is increasing. In fact, the 2013 edition in the city led to an expense of €7.3 million and a €3.9 return per euro invested in the city, 30% more than in the 2012 edition.
This meeting with hotel managers was the first session of a strategy that envisages meetings with other tourism-related sectors such as restaurants, entertainment, culture, etc.