Zurich Seguros joins us as the main sponsor of the Valencia Marathon
From today, the Valencia Marathon will be the Valencia Marathon Trinidad Alfonso Zurich. The company, which has been a sponsor of the race since 2022, has stepped up to become the main sponsor of the best marathon in Spain, where it will share its name with the Trinidad Alfonso Foundation.
SD Correcaminos, the race organiser alongside Valencia City Council, and Zurich have signed a four-year agreement, although both parties agree that it is a long-term strategy just like the one that already exists with the Valencia Half Marathon Trinidad Alfonso Zurich.
Zurich thus continues its strategy of encouraging society to adopt healthy and active habits, as well as reinforcing its values associated with sport, such as self-improvement, endeavour and perseverance, values that it shares with the Trinidad Alfonso Foundation, the main partner of the races.
“For us, it is essential to have partners who are committed and who are here to stay for the long term. Zurich has shown us in the half marathon and in these two years as sponsor of the marathon, that they are passionate about running and that they are committed to us and to continue growing, so we couldn’t be happier”, explained SD Correcaminos President Paco Borao.
For her part, Silvia Heras, Zurich’s Customer Director for Spain and Europe, highlighted: “For us, race sponsorship is not just a way to increase our visibility, but a fundamental part of our company culture. Running represents values that we fully share, and that is why we are committed to continuing to support and grow the sport. In Valencia, where running is so special, this agreement is an important opportunity for our strategy and we are sure that, together with the best marathon in Spain, we will promote this sport”.
With this agreement, Zurich becomes the main sponsor of what, according to the RFEA, are the best half marathon and marathon in Spain, events that are highly regarded by runners and which, in 2024, are expected to attract 60,000 participants.
The Zurich Big 5
Since last year, the Valencia Marathon Trinidad Alfonso Zurich has been part of the first and only circuit that brings together the main marathons in Spain: Barcelona, Madrid, San Sebastian, Seville and Valencia; a circuit created by Zurich, the main sponsor of the 5 races. In total, these competitions attract more than 100,000 runners each year and generate an economic impact of more than 160 million euros.