World Athletics Road Running Championships collaborates with SuperHalfs race series to drive mass participation
The World Athletics Road Running Championships, which will have its premiere in Riga, the capital city of Latvia, on September 30th and October 1st, 2023, starts collaboration with the SuperHalfs half-marathon series, comprising the leading half-marathon running events in Lisbon, Prague, Copenhagen, Cardiff and Valencia. The collaboration aims to reach out to runners globally and encourage them to take part in the mass races of the inaugural World Roads Running Championships in Riga later this year.
The organizers of the World Athletics Road Running Championships in Riga (WRRC Riga 23) are certain that the collaboration with the SuperHalfs half-marathon series will not only help runners across the globe discover the opportunity to run their first World champs in Riga, but also help boost the revival of the mass running events in general. Riga is preparing to welcome thousands of recreational runners from at least 100 countries to the World Athletics Road Running Championships, and the communications support from SuperHalfs will certainly help achieve this goal.
Sašo Belovski, managing director of SuperHalfs, comments: “Riga is incredibly fortunate not only to host the inaugural World Road Running Championships and mass races, but also to offer runners the opportunity to take part in three World Championships’ races over the championships weekend – half-marathon, 5km, and road mile. At SuperHalfs, we are all about encouraging runners to participate in beautiful running adventures, and the World Road Running Championships in Riga will undoubtedly be a truly unique and unmissable experience in 2023!”
The SuperHalfs half-marathon series was established in 2020, bringing together five picturesque half-marathon races across Europe – Lisbon, Prague, Copenhagen, Cardiff and Valencia – allowing thousands of runners to experience the joy of running, traveling and adventure all at once. Despite the challenges posed by the pandemic, the community of SuperHalfs runners continues to expand, attracting thousands of runners globally. The collaboration between WRRC Riga 23 and SuperHalfs will involve communications support through all of SuperHalfs and member races’ channels highly recommending running their first World championship race in Riga.
Aigars Nords, the head of the Local Organizing Committee of World Athletics Road Running Championships: “The biggest challenge for us as the organizers of the inaugural World Athletics Road Running Championships is to help recreational runners realize and get used to the idea that anybody can participate in a world championships mass race. We believe that our collaboration with SuperHalfs will help us get this message across Europe and the whole world, and persuade running enthusiasts to come and test themselves in Riga in 2023!
Furthermore, the World Championships in Riga will offer a suitable distance for everyone – from Kids’ festival with several thousand little ones running to Road Mile, 5km and Half-Marathon. Just like in the SuperHalfs series, it will also be possible to earn a Hall of Fame recognition by receiving all three of the official World Championship medals – all you have to do is finish all three distances!
Registration for the World Running Championships in Riga
Any recreational runner can register for the road mile (1609 m), 5 kilometer and half-marathon distances of the World Road Running Championships in Riga on the official website www.riga23.org.
A special promotional code is available to celebrate the new partnership with SuperHalfs. You can enjoy an exclusive 20% discount off the cost of entry with the code RIGA23SUPERHALFS015. The offer is valid from February 1st until February 28th.
About the World Running Championships in Riga:
The World Athletics Road Running Championships, which will have its world premiere in Riga on September 30 and October 1, 2023, will be the most important national sports and athletics event in the history of the Baltic States. The unique running festival, which will crown the world champions in Riga in the mile, five kilometer and half marathon distances, will for the first time bring together several tens of thousands of amateur runners from at least 100 countries of the world together with elite runners in all distances. The World Athletics approved Riga’s candidacy for hosting the World Running Championships in July 2021. The World Road Running Championships is organized by the Rimi Riga Marathon Team (SIA “Nords Event Communications”) in cooperation with the Latvian Athletics Association and World Athletics. The official partners of the event are the Riga City Council, the Ministry of Education and Science, the Latvian Investment and Development Agency and the Rimi Riga Marathon.