Valencia Marathon presents New Balance as its new official technical sponsor
The Valencia Marathon Trinidad Alfonso EDP and the American sports company New Balance have signed a new multi-year collaboration agreement that will begin with this year’s race. This will allow the Valencia Marathon Trinidad Alfonso EDP, currently the third fastest marathon in the world and the best event in Spain, to join the exclusive family of major New Balance marathons together with the TCS New York City Marathon and the Virgin Money London Marathon.
New Balance will, therefore, be the company in charge of providing the kit for the thousands of runners who will participate in upcoming Valencia Marathons, as well as the large team of volunteers and organisers. This agreement includes other highly important activities including event sponsorships, plans to promote running and the marketing of race merchandising.
The international firm arrives in Valencia with the intention of helping to project the image of the Valencia Marathon Trinidad Alfonso EDP worldwide through a wide variety of activities, as it has done for some time in London and New York, which are both Platinum Label marathons just like Valencia.
A collaboration for mutual growth
Valencia Marathon Director Paco Borao stated “we are especially excited about this partnership with one of the top firms in the world as it also allows us to join together with two marathons, London and New York with whom we have a special relationship. It is no coincidence that we share the date of our first marathon with London and that the New York Road Runners, the organising club, were the inspiration for our SD Correcaminos”.
On behalf of New Balance, Daniel Scheidgen, Marketing Director for Iberia, said: “the Valencia Marathon Trinidad Alfonso EDP has positioned itself as one of the most important running events in the world and we firmly believe in its enormous growth potential. We look forward to working with them over the coming years, as we are convinced of the high value of this strategic alliance. The values that govern our companies are perfectly aligned and we both work to give back to our communities as much as we can”.
About New Balance
New Balance, founded in 1906 and based in Boston, Massachusetts, has the following mission: demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host. New Balance owns five factories in New England, United States, and one in Flimby, Great Britain. In addition, it employs more than 6,000 workers around the world and in 2019 declared global sales worth 4 billion dollars. For more information visit: www.newbalance.es